2020 On July 17, Xu Lei, Deputy Secretary of the Northern Group Party Committee and General Manager, led the management team and relevant business personnel from the Machinery Company to Jingye (Tianjin) Light Industrial Products Co., Ltd. in the Binhai New Area for a business exchange visit.

Jin Ye Company has been dedicated to the production of industrial-grade professional tools, boasting extensive R&D and manufacturing expertise. The company enjoys long-term, stable strategic partnerships with numerous hardware tool brands, wholesalers, and retail chains in North America, Europe, and other regions. Importing and exporting hardware tool products has always been a core strength of the company. Both parties aim to leverage this visit and exchange as an opportunity to identify areas of mutual collaboration, thereby substantially advancing and deepening their trade-related cooperation. By staying attuned to emerging trends in global trade amid the ongoing pandemic, they are committed to forging a forward-looking, comprehensive approach that fosters practical, win-win cooperation and strengthens their evolving strategic partnership—working together toward shared growth and success.

Mr. Xu and his delegation, accompanied by Mr. Deng Changguang, General Manager of Jinye Company, toured the company’s product showroom, gaining a comprehensive understanding of Jinye’s scale, strength, and advanced production processes. The two sides engaged in an extensive exchange and discussion on topics such as brand management, product positioning, marketing strategies, and upstream-downstream collaboration models. Mr. Xu emphasized that Northern Group must leverage its traditional strengths across the entire industry chain—extending into both upstream and downstream sectors, fostering deep integration to enhance stability and amplify competitive advantages. In response, Mr. Deng Changguang, General Manager of Jinye Company, expressed his anticipation for even deeper business collaboration between the two companies, highlighting their shared commitment to capitalizing on each other’s industry expertise, moving forward together, and achieving mutual success through win-win partnerships!

The machinery company, under the leadership of Northern Group, will fully leverage its market strengths in hardware and tools, diligently nurture key customers, continuously cultivate new ones, and actively expand both domestic and international markets—opening up even broader avenues for growth. At the same time, we’ll do our utmost to mitigate the negative impact of the pandemic on our business, strengthen our competitive edge, and achieve greater success than ever before!